Can products be tangible or intangible?

• A. No
• B. Yes
• C. Only tangible
• D. Only intangible

Answer: (B)

Products can be tangible or intangible. The essential idea is that an offering is any outcome delivered to a customer that provides value, and that value can come from a physical item or from a service, software, or other non-physical result. Tangible products are physical goods you can touch, while intangible products are services or digital offerings—things you experience or use without a physical form. In practice, many offerings combine both, such as a printer (tangible) with a service plan for maintenance and support (intangible). So, yes, products can be tangible or intangible.