In SWOT analysis, which statement correctly identifies internal factors?

• A. Strengths and weaknesses are external factors.
• B. Opportunities and threats are internal factors.
• C. Strengths and opportunities are internal factors.
• D. Strengths and weaknesses are internal factors.

Answer: (D)

In SWOT analysis, internal factors are what the organization can influence directly, represented by strengths and weaknesses. Strengths are assets or capabilities that give an advantage, like a skilled workforce or strong brand. Weaknesses are areas needing improvement, such as limited resources or outdated processes. External factors come from outside the organization and include opportunities and threats, like emerging market demand or new regulations.

The statement that correctly identifies internal factors is that strengths and weaknesses are internal factors. The other groupings mix internal with external: opportunities and threats come from the external environment, not from inside the organization.