Personal selling involves which channels?

• A. Mass marketing
• B. Public relations campaigns
• C. Networking and word of mouth
• D. Digital advertising

Answer: (C)

Personal selling centers on direct, one‑on‑one interaction where a salesperson communicates with a prospective buyer to understand needs, tailor the message, and build a relationship. The channel that best fits is networking and word of mouth because these involve personal introductions and recommendations that create trust and enable immediate dialogue—core to personal selling. Mass marketing, public relations campaigns, and digital advertising are broader, less personal forms of outreach and do not involve the direct, individualized engagement that personal selling relies on.