What are opportunities in a SWOT analysis?

• A. External Factors That May Cause Harm
• B. Internal Assets That Enable Success
• C. External Factors That May Cause Change
• D. External Factors That Support Growth, Change, or Success

Answer: (D)

Opportunities are external circumstances that could help a company grow or improve its performance if they’re seized. They come from outside the organization and include things like new market needs, shifts in technology, favorable regulations, or changes in consumer behavior that the business could exploit to achieve its objectives. They differ from threats, which are external factors that could harm the organization, and from internal strengths or weaknesses, which are inside the company. So describing opportunities as external factors that support growth, change, or success best captures what they are and how they’re used.