What are strengths in a SWOT analysis?

• A. Internal Barriers to Success
• B. Internal Assets or Characteristics That Support Success, Growth, or Change
• C. External Factors That May Cause Harm
• D. External Factors That Support Growth

Answer: (B)

Strengths are internal assets that give you an advantage and support your ability to succeed, grow, or implement change. They are things you control—capabilities, resources, skills, processes, or characteristics—that positively impact achieving objectives. In a SWOT analysis, identifying strengths helps you leverage them in strategy, allocate resources effectively, and differentiate from others. The other options describe factors outside your control or unfavorable conditions: internal barriers are weaknesses, external factors that may cause harm are threats, and external factors that support growth are opportunities.