What is a change leader?

• A. A person who creates advertising campaigns
• B. A person who negotiates salaries
• C. A person who assesses readiness for change
• D. A person who rejects change

Answer: (C)

Assessing readiness for change is a fundamental activity of a change leader. A change leader guides the entire transition, and starting with readiness helps ensure the organization can actually adopt and sustain the new state. This means checking whether people understand why the change is needed, whether sponsors are committed, and whether the necessary resources, processes, and technology are in place. It also involves identifying gaps in capabilities, planning training, and shaping communication and sponsorship strategies to build buy‑in and reduce resistance. By gauging readiness, the leader lays a solid foundation for successful implementation and smooth adoption. The other options describe activities outside the scope of guiding organizational change—advertising campaigns focus on promotion, salary negotiations belong to compensation, and rejecting change represents resistance rather than leadership of the change effort.