What is a mission statement?

• A. The written description of an organization's long-term goals
• B. The plan for day-to-day operations
• C. The stated purpose of an organization
• D. The detailed budget for the upcoming year

Answer: (C)

A mission statement is the organization’s fundamental purpose—the reason it exists and the value it aims to deliver to the people or communities it serves. It answers who the organization serves, what it does, and why it matters, in a concise, enduring way that guides decisions and daily actions.

This is different from a plan for day-to-day operations, which outlines the specific processes and activities needed to run the business. It’s also distinct from a detailed budget, which maps out financial resources and constraints. While a description of long-term goals or an envisioned future talks about where the organization wants to go, the mission statement focuses on the ongoing purpose and value the organization provides.