What is an operational plan?

• A. The processes and systems that help achieve business objectives
• B. A plan for social media content
• C. A vision for the brand
• D. A checklist for employee training

Answer: (C)

An operational plan is about turning strategy into action on a day-to-day basis. It maps out the processes, workflows, and systems that run the business and drive toward objectives in the near term. It specifies who does what, what resources are required, the timelines and budgets, and how performance will be tracked. This makes it broader than a single tactic like planning social media content and more concrete than a vision statement, which describes where the brand aspires to be in the future rather than how to operate today. A training checklist can be part of operations, but an operational plan brings together all such elements—processes, resources, and schedules—to ensure the objectives are actually achieved.