Which of the following is NOT one of the standard seven P's of marketing?

• A. Packaging
• B. People
• C. Process
• D. Physical Evidence

Answer: (A)

The extended marketing mix for services includes seven elements: Product, Price, Place, Promotion, and the three service-specific additions—People, Process, and Physical Evidence. Packaging isn’t listed among these seven; it’s generally considered part of the Product itself, the tangible attributes used to attract customers and convey value. In services, the three added Ps focus on how the service is delivered and experienced (who provides it, how the delivery flows, and the environment and cues customers encounter). So Packaging isn’t a separate P in the standard set, making it the best choice.