Which statement best describes products?

• A. Products must always be tangible
• B. Products are irrelevant to marketing
• C. Products can be tangible or intangible
• D. Products are always digital

Answer: (C)

In marketing, a product is the bundle of value offered to satisfy a customer's need, not just a physical object. This bundle can be tangible or intangible, covering items like a chair or car as well as services, software, subscriptions, or experiences. So the statement that products can be tangible or intangible is the most accurate. The other options are too restrictive or incorrect: products aren’t limited to physical goods, they’re central to marketing, and they aren’t confined to the digital realm.